Ideas flow for UCD start-up

A cascading stream of creativity allied with a unique software offering has a Dublin-based start-up eyeing a slice of the multi-million euro mobile gaming market, following the launch of its first product.

The technology developed by the NovaUCD-based Physical Liquid is a breakthrough for the mobile gaming market that allows developers to incorporate liquids into their games at a fraction of the cost and time previously required — think Angry Birds with a water canon and much cheaper, co-founder and creative director, Sam Warner says.

“Our games, while being great games at their core, are fundamentally designed from the ground up to be enjoyable experiences and in fact are advertising a product or service to you.