Entertainment and media ‘at digital tipping point’

The Irish entertainment and media landscape is at a tipping point with advertising revenue outpacing consumer revenue as the migration to digital, continues according to a new report.

PricewaterhouseCoopers’ Global Entertainment and Media Outlook report also highlights the emergence of mobile, multi-platform and on-demand services and the clear need for businesses to find models that monetise the digital consumer, with two thirds of revenue growth forecast for the industry projected to arise from digital.

Over the next four years, the sector is forecast to grow at a rate of 2.3% in Ireland, reaching a spend of €4.25bn in 2018.