C&C completes Gleeson takeover

Drinks group C&C has completed the full integration of the country’s largest drinks distributor nearly two years after initially announcing its acquisition.

C&C, known chiefly for its Bulmers and Magners cider brands, announced the €12.4m takeover of the Gleeson Group in November 2012, with the overall purchase value rising to €58m on the back of the distributor’s €46m debts being taken on board.

C&C chief executive Stephen Glancey at the time said the deal could transform its& Irish business, giving it a more extensive distribution network and creating a more attractive multi-beverage brand platform.

As well as turning C&C into the largest distributor to the Irish pub trade, the deal gives it distribution rights to a number of extra brands including Tipperary Water, Finches juices, and Gleeson’s wine portfolio.

Formally launching C&C Gleeson yesterday, Mr Glancey said: “We believe, with the completed acquisition and integration of the Gleeson Group, that we are now positioned to be Ireland’s number one wholesaler and the drinks supplier of choice to the country’s licensed and off-trade.”

“With our combined infrastructure now in place, our geographical footprint on the island of Ireland will be unmatched, with access to over 7,000 on-trade premises from a potential market of almost 10,000 outlets,” he added.

Mr Glancey said the purchase of Gleeson’s had been “the next logical step” for C&C, as it continued to grow both organically and via strategic acquisition.

The enlarged group will employ 900 people and will hold on to its Irish heritage, according to marketing director, Brian Beattie.

“At the centre of our strategic plans for growth is the belief that by staying true to our Irish roots and by creating additional value for our customers, we will be able to realise this objective. Our Irish heritage is integral to the business.”