Ryanair: 30% of customers will be business class travellers

Ryanair has predicted that as much as 30% of its customer base will be made up of business travellers within the next five years.

The low-cost operator yesterday formally unveiled its much-anticipated new product offering specifically aimed at those travelling on business trips; a market segment traditionally ruled by the likes of British Airways and Lufthansa.

‘Ryanair Business Plus’ is the latest element of the airline’s ‘Always Getting Better’ customer service improvement programme; which has already seen a lowering of booking fees, an easier to use website, a loosening of baggage restrictions and the launch of a new ‘app’ to enable easier booking via smartphone and tablet devices.