Thinking small not on the agenda for entrepreneurial winner Dee

WHEN Dee O’Leary’s then three-year-old son wandered away from her while she was paying for groceries and a sense of dread overcame her, the idea for an award winning business was born.

Despite her little boy being found safe and well in a nearby café patiently waiting for his lunch, the event convinced her that a quicker way to identify her child was needed were he to ever wander away again. There and then, the idea for iDME was born.

iDME wristbands do exactly what the name suggests: they allow strangers to identify a child should he or she be separated from their parent or guardian’s side. The wristbands contain a foldable ID card with the wearer’s name and that of their guardian, an address, any medical or allergy notes and an emergency contact number.