Cork Chamber conference hears of the soft and hard ways to make a sale

The crucial role of everything from lip gloss to Twitter, and customer relationship management software in making sales was covered at the Cork Chamber annual conference.

The conference heard from speakers from multinationals giants such as McAfee to local enterprises such as Essential French which provides grinds.

Denise O’Callaghan, who has grown her Delicious Gluten Free Bakery from a small start-up to one of the country’s largest producers of gluten free cakes, said that on occasion, something as simple as offering chocolate cake and wearing lipgloss can help seal a sale.