Rebranding of Superquinn, SuperValu sees major shake-up in retail landscape

The rebranding of Superquinn and SuperValu has resulted in a shake-up of the supermarket landscape with SuperValu now just 1% behind Tesco in terms of market share.

Despite the reorganisation of the major player in the market, German stores Lidl and Aldi continue to eat into the major players’ market shares.

Commercial director at Kantar Worldpanel Dave Berry said that the biggest challenge for SuperValu is to retain their new Superquinn customers.