Spilling the beans on company’s sweet success

Sales of heart-shaped products for Valentine’s Day are but a drop in the ocean for Dublin’s Jelly Bean Factory, which produces 12 million beans a day and achieved turnover of €12m in 2013, writes Trish Dromey

FOR those who don’t want to say it with flowers or chocolates, The Jelly Bean Factory in Dublin is now offering the option of saying ‘I love you’ with pink and red heart-shaped jelly beans.

Trialled in the British market last year, The Jelly Bean Factory’s products for Valentine’s Day are now in shops and supermarkets in 30 countries in Europe and the Middle East. Consumers can get a small tub for €2.50 or splash out €15 on a large jar.