Ryanair announces nine management changes
The move is part of a wider strategy to soften the image of Ryanair. Mr Jacobs will take over much of the public relations for the largest low-cost carrier in the EU from its chief executive, Michael O’Leary. The company is creating the position of chief marketing officer and it is one of nine management changes.
“These new promotions and positions concludes the first significant senior management reorganisation since Ryanair joined the Stock Market in 1997. I believe we have demonstrated the strength of Ryanair’s wider management team with a series of internal promotions, both within and across various divisions of the airline, as well as welcoming Kenny Jacobs, who joins us from Moneysupermarket, and will bring a new and fresh impetus to Ryanair’s marketing activities over the coming months as we roll out significant customer service improvements,” said Mr O’Leary.