Twitter diversity can help spark better ideas

The stampede for Twitter shares recently culminated in the company’s founders and early investors becoming even wealthier.

And of course we are all delighted for them. But if you don’t happen to be one of those lucky investors, does Twitter bestow any real value? The answer, it seems, is yes. Using Twitter can help us become more innovative.

This is the one of the findings from an extensive study I conducted alongside my colleague, Sal Parise from Babson College in Massachusetts. Over the past two years, we have analysed the thousands of ideas submitted by employees of the EMC Corporation as part of an internal idea competition.