Ballymaloe trusts students with campaign

The makers of Ballymaloe relish are entrusting the latest advertising campaign for their new range of products to a group of CIT students.

The students pitched Dragon’s Den-style to run the campaign, with the prize of managing a €10,000 cross-platform campaign up for grabs.

Marketing manager for Ballymaloe Maxine Hyde said that at first she had only gone into CIT to share her business savvy, but she had come away with ideas on how to launch the company’s latest line.