Domino’s Q3 sales up 3.7% despite summer

Domino’s Pizza has reported a near-4% year-on-year increase in third-quarter sales in Ireland.

New data from the fast food giant’s European division show that system sales (every item of revenue from over-the-counter to online orders) rose by 3.7% to €11.5m, in the Irish operation, during the three months to the end of September. In Ireland, where it has 48 outlets, Domino’s has seen nine consecutive quarters of revenue growth.

In the year to date, system sales are up 4.5%, to €36.1m, and rose 2.4% on a quarter-by-quarter basis, despite recent warm weather.

Year-to-date like-for-like sales, covering outlets which have been open for two years or more, were up by 5.2%.

Domino’s said new high-profile marketing campaigns, including the brand’s sponsorship of RTÉ’s entertainment show The Hit, helped underpin the growth.

Overall, Domino’s Pizza Group, which covers the brand’s business in Britain, Ireland, Germany, Switzerland, Austria, Luxembourg, and Liechtenstein, reported year-on-year sales growth of 10.4%, to £140.9m (€168.1m), with its online channel continuing to grow strongly. Digital sales now account for over 62% of sales in its core UK market.

CEO Lance Batchelor said he was pleased to report another quarter of solid like-for-like sales growth across each of its main geographical markets.

Earlier this year, regarding Domino’s Irish growth, Mr Batchelor said the company is seeing recovery across all parts of the country, not just in Dublin.

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