Twitter hires former Ticketmaster chief Hubbard

Twitter has hired Nathan Hubbard, the ex president of Ticketmaster, as its first head of commerce, part of a push to enable shopping via short postings on its social website.

Twitter hires former Ticketmaster chief Hubbard

Mr Hubbard, 38, started at San Francisco-based Twitter this week, said Jim Prosser, a spokesman for the online social service. As commerce chief, Mr Hubbard will report to Adam Bain, Twitter’s head of global revenue. He left Live Nation Entertainment’s Ticketmaster unit earlier this month amid an overhaul of its online services.

Twitter is seeking new sources of revenue as it prepares for a potential initial public offering and targets $1bn (€747m) in 2014 sales. In its first foray into e-commerce, projected by Forrester Research to be a $370bn market in the US by 2017, Twitter plans to offer retailers tools for selling goods and services inside tweets, Mr Hubbard said.

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