Mobile ads boost profits at Facebook

Facebook reported sales and profits that exceeded analysts’ estimates as the operator of the social-networking service attracted more marketers to its mobile advertising services.

Second-quarter revenue rose 53% to $1.81bn (€1.37bn), the company said yesterday. Second-quarter profit excluding certain items was $488m, or 19c a share.

Mobile made up 41% of advertising dollars in the second quarter, up from 30% in the first quarter.