Day in the life

Metrifit chief technical officer Ann Bruen, talks to Vincent Ryan about her busy working day


I usually get up between 7.30am and 8.00am. I always start the day with some oil pulling (an ancient Ayurveda process which I have been doing for two years and which I find really beneficial It’s a great start to the morning as everyone in the house knows I can’t talk for 10 minutes and it eases the waking up process. The morning routine is hectic as I have 3 boys 13, 11 and 8 and it’s hard to get them up and going. I usually try to start the day with a fruit bowl and a large mug of Green Tea. Then work kicks in! I usually start by checking our twitter feed (@metrifit) and retweet/tweet key blogs.

The first task is usually catching up on any emails and client queries. I usually have a number of online meetings scheduled during the day with clients or prospective partners. When in the office, I spend some time with the technical team discussing current releases, issues and resolutions as well as co-ordinating the technical work and deployment schedule. Then each day varies between sales meetings and presentations, investment meetings and management meetings. I like to get out for at least 20 minutes at lunch time.


After refuelling I often find the afternoon time more productive. I am very organised by nature and like to plan and schedule, and am a firm believer in breaking tasks down into baby steps and working through them. I have a maths background and have a keen interest in data analytics and predictive analysis. Our platform Metrifit ( is best described as a funnel to collate all relevant information on a player/ athlete and/or team both subjective and factual to see the big picture.

The power of this data and information is really exciting to me and utilising this is only in its infancy in the sports industry. We have recently been accepted on the Aspire Program ( and hopefully a young enthusiastic and passionate sports scientist will start with us in September and work on some research with one of our clients which I will oversee.

We work across a wide variety of sports and our clients include Swim Ireland who use Metrifit for their National Performance Squads, a number of senior GAA football teams and Katie Taylor who was one of our first clients and used Metrifit in the lead up to the World Championships and her Olympic Gold Medal. So from day to day I could be working with one of these clients to fine-tune a certain area or to help with data analysis.

I am currently dedicating a lot of time to the Crystal Palace first team fine tuning some parts of Metrifit to include information from their GPS devices.


I am usually home between 6.30pm and 7pm when working in the office. We then try to eat together as a family and catch up on the daily news.

I usually go to bed around midnight and fall asleep on the same page I read the night before!

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