SuperValu, Superquinn buoyant

Musgrave-owned SuperValu and Superquinn are holding their own in the grocery shopping sector, as discounters Aldi and Lidl eat into the market share of the multiples.

The latest supermarket share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending Jun 9, show, while SuperValu and Superquinn are standing-up to the German challenge, Tesco and Dunne’s are both losing market share.

Commercial director at Kantar Worldpanel David Berry said: “Rising grocery bills have encouraged many shoppers to switch to discount chains, with Lidl and Aldi now boasting record market shares of 7.1% and 6.7% respectively. Those who have continued to shop at the larger grocers have become more price-conscious in the past year with savvy shoppers driving up sales of own label products by 3.8%. This contrasts sharply with the 3.6% decline seen by brand labels.”