Stock exchange isn’t just for the high fliers

Someone asked me last week to explain the pros and cons of being a company on the Stock Exchange.

He runs a small business that started from scratch and wonders about the cost benefit analysis that should be undertaken by anyone considering a life in the public equity markets. Here’s a thumbnail sketch.

The stockmarket is a junction box that connects companies who want to use equity (shares) for funding with investors looking for credible corporates in which to invest.