Using the right strategy online can help boost your business

A recent survey has revealed a startling fact that 40% of digital natives do not know that milk comes from a dairy cow.

The term digital native is applied to the 15- to 25-year-olds who are being educated in the online space, and the statistic is mentioned in a report on social business in the food and drink sector by online social business strategists, the Ahain Group.

Our research shows that pockets of the agricultural sector are seeking to remedy this lack of basic education through creation of rich media content and by deriving advantage from its ability to go viral; yet, on a global basis, use of this educative platform is fragmented and highly disorganised.