Rise of the ‘hybrid consumer’ polarising food sector

Middle ground food producers are taking a hit as shopping trends have polarised towards low cost and high value goods, a Rabobank retail report says.

Rabobank advises food companies, food retailers, and food service companies to take account of the rise of the ‘hybrid consumer’ in their sales strategies.

The report notes that mid-market consumers are trading down on everyday value-for-money items, such as basic groceries.