Apple crisis another test for Cook
In almost two years since Cook became CEO, Apple has lurched from one reputation-threatening public- relations predicament to the next — from criticism of its labour practices in China, to faulty mapping software that marred the release of the iPhone 5.
Cook yesterday testified before the US Congress to defend Apple against allegations that it dodged $9bn (€6.96bn) in taxes in 2012. In two hours of testimony, Cook calmly parried questions from a Senate subcommittee, urged reform of the US corporate tax code, and even shared a laugh with Senator John McCain about the hassles of iPhone updates.
