Future looking rosy for tomato grower

SuperValu anticipates that its sales of tomatoes to Irish shoppers will exceed €2.5m during 2013.

The Irish-owned chain’s prediction coincided with the formal launch yesterday of a new variety of tomato to its range. Grown by David Currid of Grantstown Nursery, Co Waterford, the Flavorita tomato will be exclusive to SuperValu’s 196 stores nationwide.

SuperValu is expecting to sell €300,000 worth of the new tomato between April and October. It says the Flavorita is a sweet and juicy vine-ripened Irish baby cherry plum tomato, ideal for salads and snacks.