Social Newsmakers event marks death of press release

The Social Newsmakers conference — scheduled for University College Cork on Tuesday, Mar 5 — will officially mark the death of the traditional press release.

The half-day conference aims to create 100 new social newsmakers in Cork who are able to meet the challenges and opportunities of a new socialised media landscape.

“As a communications tool, the press release has become a garish neon light whose only objective is to interrupt and distract to gain attention,” said conference organiser Jack Murray of Mediacontact.ie, the organisers of the event.

Mr Murray suggested that effective communications was about conversation and engagement and not about “roaring through a megaphone” and hoping you will be heard over the noise.

“On the day of the conference in UCC there are ten speakers from organisations that have embraced making social news over the traditional press release. We will show attendees how they too can build dedicated social networks and how to spread their news socially.”

The conference is sponsored by University College Cork and supported asmedia partners by the Irish Examiner.

Commenting on the shift away from the traditional press release, Irish Examiner executive editor for news and digital, Dolan O’Hagan, said that social media also

presented a unique opportunity for individuals and groups alike to communicate more directly with media companies, their staff and, most importantly, their readers.

“While the traditional press release has served us all well there is little doubt that social media now offers a more direct and targeted avenue by which we can all work together to spread the message of what, where, why and how we are doing what we do.”

The conference will hear from some of Ireland’s most inspiring social media communicators, including: Elaine Doyle, marketing campaign manager, Cully & Sully (@cullyandsully); Colm O’Regan, author and comedian, Irish Mammies (@irishmammies); Denis Hanly, chief military spokesperson, Irish Defence Forces (@defenceforces) and Barry Kenny, corporate communications manager, Irish Rail (@irishrail).

Mediacontact.ie is Ireland’s leading media intelligence and training company. Founded in 2006 by Jack Murray it is dedicated to connecting Irish organisations with the media.

It publishes Ireland’s definitive media directory — the Irish Media Contacts Directory, Mediahq.com – the online newsrooms and media directory, as well as organising the Media Future conference and social media training courses.

For further information on The Social Newsmakers conference visit *www.mediacontact.ie/socialnews

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