Social Newsmakers event marks death of press release

The Social Newsmakers conference — scheduled for University College Cork on Tuesday, Mar 5 — will officially mark the death of the traditional press release.

The half-day conference aims to create 100 new social newsmakers in Cork who are able to meet the challenges and opportunities of a new socialised media landscape.

“As a communications tool, the press release has become a garish neon light whose only objective is to interrupt and distract to gain attention,” said conference organiser Jack Murray of Mediacontact.ie, the organisers of the event.