NDC three-year plan focuses on education, promotional activities
The NDC’s 2013-2015 strategy document, Irish Dairy: Sustainable & Nutritious by Nature, lists the launch of Dairy Week (in April), new in-school diet programmes and social network activities, alongside proven successes such as the NDC & Kerrygold Quality Milk Awards and the NDC Milk It Awards in secondary schools.
The NDC previously worked to a five-year, six-pillar strategy. This tighter three-year, four-pillar plan (promoting dairy excellence, reputation, nutrition and education) anticipates the changes facing the sector with the abolition of the EU’s milk quota restrictions in 2015.
