Brewer’s €100m boost to economy

Heineken has contributed €100m to the economy by directly sourcing supplies from Irish farmers and suppliers.

As part of efforts to improve its environmental credentials, Heineken has been working to a 2011 plan, ‘Brewing a Better Future’, focused on promoting the sustainable production of beer.

Heineken detailed the support it gave to farmers in the report. The company said it had spent €100m supporting almost 1,000 local suppliers and services.