Joint-venture partners pool their catch to net profits from Chinese market

Seafood companies Atlanfish and Rockabill Shellfish have joined forces to target exports to China with their new brand Atlantic Gold.

The new brand’s range was developed to appeal to consumer preferences in China for whitefish products and shellfish such as prawns, crab, lobster, and scallops.

Total exports of Irish seafood to China were €2.9m in 2011. Data to July 2012 shows exports at €5.3m, up 80% to date.