Joint-venture partners pool their catch to net profits from Chinese market

Seafood companies Atlanfish and Rockabill Shellfish have joined forces to target exports to China with their new brand Atlantic Gold.

Joint-venture partners pool their catch to net profits from Chinese market

The new brand’s range was developed to appeal to consumer preferences in China for whitefish products and shellfish such as prawns, crab, lobster, and scallops.

Total exports of Irish seafood to China were €2.9m in 2011. Data to July 2012 shows exports at €5.3m, up 80% to date.

Already a subscriber? Sign in

You have reached your article limit.

Unlimited access. Half the price.

Annual €130 €65

Best value

Monthly €12€6 / month

More in this section

The Business Hub

Newsletter

News and analysis on business, money and jobs from Munster and beyond by our expert team of business writers.

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited