Global food buyers ‘react positively’ to Bord Bia sustainability programme

Global food buyers are reacting very positively to Origin Green, Bord Bia’s new sustainability development programme for the €8.85bn Irish food and drink export industry.

Given its formal international launch yesterday at the food and drink expo Sial in Paris, Origin Green will give Ireland an advantage in competing for private label ingredients for large global food retail groups, an increasing number of whom are seeking to include sustainability stamps on their packaging.

Bord Bia chief executive Aidan Cotter said: “All global retailers will eventually need to show that they are operating sustainability programmes, and sourcing ingredients produced in a way that is conscious of the environment. In terms of Ireland’s international reputation, Origin Green will be a real game changer.