In the right position to make a profit

A businessman saw the unique marketing opportunity in a comprehensive travel website offering yoga, meditation, and wellness holidays in 1,000 centres across 18 countries, and is confident of its global potential, writes Trish Dromey

For most, yoga holidays are about chilling out in the lotus position and achieving bliss, but for Dublin entrepreneur Alan Wyley they represent a market opportunity with global potential.

In pursuit of this, he’s recently gone live with Connectedtrips, a travel website offering yoga, meditation, and wellness holidays in 1,000 centres in 18 countries. There are already several directory websites listing yoga holiday destinations but, according to Mr Wyley, this is the most comprehensive to date and the only one offering an online booking facility and the opportunity to review the various centres.