Looking to Asian markets ‘must be top priority for Irish’

Looking to emerging Asian markets for new business must be a top priority for Irish companies, two separate conferences communicated as their central message yesterday.

The Asia Trade Forum — established as a support mechanism for Irish companies looking to take their first steps into the continent — put forward India, with a population of over 1.2 billion people, as a “huge export market” for Irish businesses.

Speaking at the event, Tony Murphy, managing director of Daon, the Dermot Desmond-backed international biometrics and identity assurance software provider, urged Irish companies to embrace the Indian business culture and focus on the unique challenges and opportunities there.