Market research centre opens to support exporters

A market research centre designed to support Irish companies in developing their stake in the export market has opened at Enterprise Ireland.

The centre at East Point, Dublin 3, has been designed to provide established and potential exporters with access to an extensive set of market research resources. The resources include subscription-based market intelligence databases and leading international periodicals, as well as market and sectoral reports.

Outlining the service, Deirdre McDonough, manager of the Market Research Centre, said: “Sound and comprehensive market intelligence is the critical foundation of every company’s exporting plans. It enables them to test their market proposition, understand the characteristics of individual overseas markets and gain competitive advantage.”