Botox ruling welcomed in Westport

The Botox capital of the world, Westport is celebrating a ruling by the European Court of Justice which found that L’Oreal had attempted to register trademarks that sound similar to the world-famous wrinkle buster.

Westport is home to the factory that produces the refined form of botulism that is favoured by celebrities such as Simon Cowell and the stars of Desperate Housewives to maintain a youthful complexion.

L’Oreal’s attempt to trademark the words “botolist” and “botocyl” for cosmetic products caused a raised eyebrow at Allergan headquarters. Allergan challenged L’Oreal’s attempt to gain a slice of the global wrinkle eradication market, which is expected to be worth €3bn by 2017.