UTV agrees €8m new media deal

UTV has boosted its new media division by acquiring Dublin-based online marketing agency Simply Zesty for a maximum consideration of £6.7m (circa €8m).

The Belfast-based media group will pay an initial consideration of £1.7m, with a deferred final consideration of around £5m payable depending on the Dublin firm’s future trading performance.

Simply Zesty specialises in providing marketing services to clients looking to market via social media websites.