Paddy Power bets on Italian expansion

Paddy Power is to enter the Italian market this summer, the latest element in its international expansion drive which continues to underpin the gaming group’s financial growth.

The leading Irish bookmaker said yesterday it would be launching an online betting and gaming service in Italy — one of the biggest betting markets in Europe — by June, to coincide with this summer’s European Championships.

The service, which is set to cost the company around €6m, will cover sports betting and gaming (casino, poker, bingo) options.