Eco-aware shoppers increasingly opt for zero waste packaging

Eco-aware and cost-conscious consumers increasingly consider zero waste packaging as a core purchasing driver, according to new Bord Bia analysis.

Shoppers want packaging that keeps food fresh longer, thus producing less food waste. They also want to put less packaging into landfill, according to the latest consumer research.

The Bord Bia view is based upon a recent Mintel UK consumer survey entitled ‘Food & Drink Packaging Trends’, which shows that eco-friendly packaging has grown in importance in parallel with convenience trends such as ‘easy-open’ and ‘smart’ packaging.