Jameson enjoys 25% sales boost as key markets perform

Global sales of Jameson Irish Whiskey grew by 25% on a year-on-year basis in the last six months of 2011.

The period — representing the first half of parent group, Irish Distillers/Pernod Ricard’s current financial year — saw Jameson boost sales in a number of key international markets such as the US, Canada, Australia, South Africa and Germany.

In the US alone, the brand saw sales grow by 37% over the corresponding period in 2010, with double-digit volume increases evident in 47 of the country’s 50 states.