Revenue at eBay up 35% in Q4
Fourth-quarter revenue rose 35% to $3.38 billion (€2.6bn), eBay said in a statement. That compares with an average analyst estimate of €2.57bn, according to Bloomberg. Profit excluding certain items was 60 cents (46.4c) a share, versus the average prediction of 57 cents.
Chief executive John Donahoe, eager to propel a stock price that is little changed since he took over in 2008, boosted marketing spending by 25% last year and upgraded eBay’s technology to lure back users who defected to rivals such as Amazon. EBay is also getting a lift as PayPal challenges traditional payment systems by persuading a larger pool of shoppers to use it more often and for bigger purchases.
