Premier Electrics boosts sales and ups turnover 50% despite downturn

DERRY-based Premier Electrics has seen its sales grow from £18 million (€21.75m) in 2010 to £27m (€32.6m) in 2011.

A family-owned business which installs commercial electrical products for retailers in Ireland, Britain and across Europe, Premier Electrics boosted its turnover by 50%, despite having to radically review its business in response to the downturn in the Republic.

Premier’s managing director Mark Scullion said: “We had to radically change our business strategy with the onset of the economic downturn in the Republic of Ireland which, traditionally, had accounted for almost a quarter of our turnover.