SuperValu sign €335k Christmas poinsettias deal with Uniplumo

SUPERMARKET chain SuperValu has signed a €335,000 deal with Dublin-based flower company Uniplumo to supply poinsettias for the Christmas season.

Uniplumo’s business with SuperValu has increased by 40% over the past three years, with this latest deal bringing its overall worth to more than €1,250,000 in retail sales. SuperValue will now stock only 100% Irish poinsettias, retailing at €3.

SuperValu managing director Martin Kelleher said: “We are delighted to show our continued support for Irish suppliers. Our commercial relationship with Uniplumo is another example of our partnership approach with Irish companies where we have been able to work together to grow the business.