Bord Bia edges closer to umbrella brand launch for agri-food exports

BORD Bia believes it is getting closer to being able to roll out Food Brand Ireland, the highly anticipated umbrella brand to promote Irish agrifood exports.

Bord Bia’s director of marketing services, Una Fitzgibbon, said that artisan food producers will have a vital role to play in the new brand. Artisan and speciality food companies employ 3,000 people in 350 firms with a combined output of €400 million.

Ms Fitzgibbon said: “Work is at an advanced stage in the development of an umbrella brand for the Irish food industry in order to maximise the potential for growth at a time when the global demand for food is pro-jected to increase by 70% over the next 40 years.