Fruit and vegetable market rises 4.2% in value to almost €1.2bn

THE retail value of fresh fruit and vegetables has jumped 4.2% to almost €1.2 billion in total market value, according to new data from Bord Bia.

The total retail fresh produce market was valued at €1.196bn in June 2011, up 4.2% compared to June 2010 figures. The total volume of produce purchased over the same period also saw an increase of 2.4%.

This increased consumption of fruit and vegetables has coincided with a series of Bord Bia promotions relating to medical recommendations that people consume five or more portions of fruit and vegetables each day.