Germany offers potential for our food exports

FOR a lot of Irish food companies better and more effective use of the opportunities provided by the internet has the potential to boost their sales.

Research, focused on Germany, concludes that consumers in Europe’s largest economy are willing and able to interact online with businesses that deliver real value.

The report, compiled by Amárach Research notes businesses can use this cheaper, more direct channel, to that market on top of selling directly to its target consumers.