Strawberry sales jump 24% to €53.5m as popularity soars

STRAWBERRIES are experiencing a surge in popularity with consumers, delivering growers a 24% increase in the value of sales year on year.

According to a new Kantar report for Bord Bia, the value of strawberry sales during the last 12 months has reached €53.5 million.

While some of this growth can be explained by price increases, Bord Bia research also shows that 76% of the population is now buying strawberries on a regular basis.