Tomorrow is the June Bank Holiday Monday and the taste buds of consumers are being tickled countrywide by the new season of fresh Irish strawberries.

IFA soft fruit committee chairman Jimmy Kearns has called on consumers to support strawberries produced on Irish farms, which are now in full supply.

STRAWBERRIES are experiencing a surge in popularity with consumers, delivering growers a 24% increase in the value of sales year on year.

IS there anything that defines the taste of summer better than freshly-picked, juicy strawberries liberally doused in cream?