NDC to highlight milk’s twin health and weight-loss benefits

MILK can boost health in teenagers and promote weight loss as part of an adult diet — two messages high on the agenda for new National Dairy Council (NDC) chief executive Zoe Kavanagh.

NDC to highlight milk’s twin health and weight-loss benefits

The teen message will be central to today’s Milk It Advertising Awards in the Aviva Stadium, Dublin. The NDC is to select a winning team from 12 schools who have devised innovative promotion campaigns for milk.

The shortlist was selected from a pool of 274 secondary schools, supported by 325 teachers. Athlete Derval O’Rourke will present prizes at today’s awards ceremony.

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