Bord Bia plants the seed to remind consumers on benefit of outdoors

BORD BIA is reminding consumers of the health benefits to be gained from outdoor activities with the launch of their It’s Garden Time campaign.

The national food board recently surveyed consumers to find that 46% of people intend improving their garden this year. Some 45% of intend to grow their own vegetables, while 70% would like to have more information about plant care.

The survey also found that most people view the garden as a natural extension to their home: 76% use the garden for relaxing; 50% for entertaining; 42% play area for children; 38% for eating.

Bord Bia development and marketing specialist Carol Marks said: “Our research shows the recent shift in attitudes and values has resulted in more people having an appetite to get involved in their garden.

“In addition, the grow-your-own phenomenon is set to continue, with salad and herbs, followed by root vegetables, leafy greens and onions being the most popular plants for GIY enthusiasts. The It’s Garden Time campaign has been designed to provide helpful tips and advice, and to encourage consumers to make the most of their gardens regardless of size.”

Garden centres, nursery growers and landscape contractors will certainly be pleased by the response to the Bord Bia survey, which also pointed to a continuing interest in people growing the own vegetables.

For tips on how to get started in the garden including information on what, when and where to plant, visit the www.bordbia.ie/gardentime.

Bord Bia’s annual gardening and lifestyle show, Bloom will return to the Phoenix Park, Dublin for its fifth year. The event takes place from June 2-6. For more information, visit www.bloominthepark.com.