Sales of Irish whiskey forecast to outsell rivals in overseas markets

SALES of Irish whiskey are expected to grow faster than any of its competitors in overseas spirits markets, according to projections by global vintners body International Wine & Spirit Record.

The report also predicts increased demand for Scotch whisky, but signals stronger anticipated growth for Irish whiskey. Overall, ISWR predicts volume and value gains, with the category gaining 100m cases over the next five years.

Cathryn Hargan of Bord Bia’s Consumer Foods Division notes: “Irish whiskey in particular is forecast to achieve the highest growth rate in the sector. Most of the growth in both whiskey and whisky is likely to come from the Indian market as whisk(e)y is a status symbol and its popularity is likely to improve as the country’s wealth increases.”