Coffee shop displays calorie content of hot drinks and snacks in trial

A COFFEE shop franchise is leading the way in customer nutritional awareness by displaying the calorie content of its hot beverages and snacks on its menus.

The Insomnia Coffee Company started displaying the calorie content of its sandwiches, muffins and beverages at one of its Dublin chains last month.

According to Insomnia chairman and Dragon’s Den judge Bobby Kerr, the decision was made in response to the Operation Transformation “Count Me In” campaign which aims to encourage restaurants and takeaways to display the calorie count of products.