Irish emerge as big utility switchers

Dublin: Ireland has been confirmed as Europe’s most active market for switching utility providers according to research by The VaasaETT Utility Customer Switching Research Project.

This is primarily due to Bord Gáis Energy’s Big Switch Campaign which has been acknowledged by The World Energy Retail Market Ranking report as the world’s most successful marketing campaign ever for an electricity retailer.

In 2009, nearly 21% of all electricity customers in the Republic of Ireland switched supplier, 2% more than in Great Britain.