Investment in marketing could see organic farmers grow their profits

ORGANIC farmers could significantly increase their profits with a relatively small investment in marketing and promotion, according to analysis of the suite of events surrounding the recent National Organic Week (NOW).

A Bord Bia national survey indicated that 39% of adults would be more likely to purchase organic food as a result of the activities during NOW, a series of 73 nationwide events which ran from September 13 to 19.

Bord Bia also reported that the value of organic food sales increased by €2 million to €23.5m for the 12-week period both directly before and after National Organic Week when compared with the same period in 2009.

Minister of State at the Department of Agriculture, Fisheries and Food Ciarán Cuffe congratulated Bord Bia on the success of the series of NOW events. He also encouraged organic farmers to focus on marketing efforts to capitalise on the growing demand within Ireland for organic food.

Mr Cuffe said: “The increased sales reflect the growing preference for fresh, naturally produced, quality organic food.

“I again urge farmers to seize the opportunities that exist in the organic sector to meet this increased demand and to provide their families with a sustainable income and a promising future.

“I would like to congratulate Bord Bia on the organisation of this successful week.”

Bord Bia has indicated it believes the sales increase was a direct result of the increased promotional events in the build-up to NOW and the activities during the week itself.