X Factor return and World Cup boost ITV revenues

ITV said the television advertising market continued to “recover strongly” after it reported a 16% year-on-year rise in ad revenues for the quarter to September 30.

X Factor return and World Cup boost ITV revenues

The broadcaster’s performance in the period was helped by the football World Cup and the return of The X Factor, while fourth quarter revenues are expected to be 10% higher than a year ago as the talent show heads towards its conclusion in December.

It has been reported that a 30-second advertising slot during the weekend of the X-Factor final could cost advertisers up to £250,000 (€294,000).

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