X Factor return and World Cup boost ITV revenues
The broadcaster’s performance in the period was helped by the football World Cup and the return of The X Factor, while fourth quarter revenues are expected to be 10% higher than a year ago as the talent show heads towards its conclusion in December.
It has been reported that a 30-second advertising slot during the weekend of the X-Factor final could cost advertisers up to £250,000 (€294,000).