Soccer star Doyle kicks into action to promote Milk in Action campaign

SOCCER star Kevin Doyle has raised awareness of the need to drink milk among young Irish consumers, the intended target audience of the National Dairy Council (NDC) Milk in Action campaign.

Young people have been a very welcome and surprising feature of the series of public promotions in the six weeks since the Irish international and the Wolves star attended the campaign’s launch at the National Ploughing Championships in Athy.

National Dairy Council chief executive Helen Brophy said: “We are living in a society where 42% of Irish teenage girls and nearly one fifth of Irish teenage boys have inadequate calcium intake. You can see why young people and teenagers are a very important target market for us, and Kevin Doyle has been an invaluable partner in getting that message out.”